One key management objective common to virtually all public gardens, as well as to all other
leisure venues that are intended to attract and entertain visitors, is to make the visitors’ experiences as comfortable and enjoyable as possible within the physical and financial limitations of the institution. But reaching this goal takes considerably more than just developing and maintaining a spectacular garden presentation—it is also important to ensure that visitors’ expectations are met in some of the more basic aspects of their visits such as comfort, convenience,way finding, and amenities. It is crucial for managers and planners to understand that visitors tend to judge the overall quality of their visit as a composite of their individual experiences starting with their arrival experience and ending with their departure experience. Written by Al Shacklett, 2004