A strong interpretive theme statement provides a clear big idea and the "so what" message that can help deepen visitor experience. Interpretive themes are typically used for signage projects and programming, but they can be used for so much more. In...

Pivoting from in-person to virtual events is never easy, especially when a pandemic is the root cause of the shift. In an effort to share tips, tricks, and insights from the American Public Gardens Associations' shift from an in-person to virtual event...

TIPS Technology Tuesday featured a presentation from Longwood Gardens on Occupancy Data. Learn about technological solutions to better understand visitor numbers, safety, and impacts. 

This guide is for event professionals who are running large-scale events and want to future proof their ability to win and retain sponsors. You know that sponsors add an important revenue stream to your event and help you deliver enormous value to your...