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All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group?
Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses.
Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status.
Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
Award-winning landscape designer, author, and thought leader Julie Moir Messervy shares her design studio’s visioning process that allows stakeholders to collaborate in creating special gardens of beauty and meaning for their public gardens.
Coastal Maine Botanical Gardens just completed a new 30,000-square-foot visitor center. Our goal was to build to passive building standards with quality construction for under $275 sq/ft.
Learn ways to identify, cultivate, and steward corporate and business partnerships. Win donor support by leveraging the things most important to them.
Learn about new botanical gardens projects under development in Fort Collins, Pittsburgh, and Santa Fe, cities of diverse populations, geographic regions, and cultural histories.
We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?
Sarah P. Duke Gardens and Atlanta Botanical Garden have engaged in successful capital campaigns to grow their gardens. Learn how to build and think creatively about a robust capital campaign from their successes and lessons learned.