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Using Zoom for Virtual Programs: Tips, Tricks, and Best Practices

Many gardens turned to Zoom in a hurry last year to build out virtual programming for youth and adult educational programs, large meetings, and other events. The convenience and accessibility of online programming helped broaden audiences and overcome...

Resource
8/24/21
From One Photo to a Whole Flora

Haiti is home to an incredible flora of around 5,000 documented plant species. Within these, over 210 endemic shrub and tree species have been identified. These plants have only one home in the world, and it is here. Many other species have small...

Resource
3/11/21
Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Thoughtful Digital Tools

In March 2020, museums and cultural organizations across the world closed their doors due to Coronavirus. Now, almost half a year later, many institutions are in the early phases of reopening.
In order to initiate a successful reopening, digital...

Resource
2/19/21
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future growth while providing an extraordinary member...

Resource
2/27/17