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More than 450 scientists from around the world recently released findings showing that up to one million species may become threatened with extinction.
All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group?
Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?
In this article, we examine how the general public in the United States has viewed global warming over the past decade, identifying important trends in public understanding of global warming,
The purpose of a fundraising communications toolkit for board members is to provide them with the “tools” that they need to effectively raise funds for your organization.
Association Director of External Relations Joan Thomas gives an introduction to the MYGARDEN campaign supported by Association affinity partner, MobileCause. Learn how to use this platform to raise money during National Public Gardens Week.
We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?
Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy.
Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment.