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Will Changes to Endangered Species Act Worsen the Biodiversity Crisis?

More than 450 scientists from around the world recently released findings showing that up to one million species may become threatened with extinction.

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9/18/19
Changing Tides: The Next Generation of Giving

All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group?

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7/29/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.

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7/9/19
The Business of Native Plants: Generating Revenue through Creative Garden Enterprises

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?

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7/9/19
Climate Change in the American Mind: Data, Tools, and Trends

In this article, we examine how the general public in the United States has viewed global warming over the past decade, identifying important trends in public understanding of global warming,

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4/18/19
Fundraising Communications Toolkit for Board Members

The purpose of a fundraising communications toolkit for board members is to provide them with the “tools” that they need to effectively raise funds for your organization.

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3/18/19
Introducing: The MYGARDEN Campaign

Association Director of External Relations Joan Thomas gives an introduction to the MYGARDEN campaign supported by Association affinity partner, MobileCause. Learn how to use this platform to raise money during National Public Gardens Week. 

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1/18/19
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?

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6/20/18
Millennials Engaging Millennials through Social Media Marketing

Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy.

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7/9/17
Living in a Digital World: Digital Marketing Options for All Gardens

Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment.

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7/9/17

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