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Enhancing Consumer Horticulture’s Millennial Outreach: Social Media, Retail, and Public Garden Perspectives

The millennial generation, born between 1981 and 1996, is the largest demographic age group in the United States. This generation of plant enthusiasts has experienced financial setbacks; nevertheless, they collectively wield immense economic power.

Resource
11/13/20
The state of the world’s urban ecosystems: What can we learn from trees, fungi, and bees?

Positive interactions between people and nature inspire behaviours that are in harmony
with biodiversity conservation and also afford physical and mental health benefits.

Resource
10/9/20
Plant awareness disparity: A case for renaming plant blindness

“Plant blindness” is the cause of several problems that have plagued botany outreach
and education for over a hundred years. The general public largely does not notice

Resource
10/9/20
Roadmap for Funders: Investing in Digital Infrastructure

As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology.

Resource
8/18/20
Interpreting the Science: A Toolkit to Communicate the Value of Native Plants

Native plants are important to the landscape. However, there is little clear information out there informing the lay public on native plant scientific benefits, uses in the landscape, and sourcing of plants.

Resource
8/7/20
The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century

The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic

Resource
7/27/20
Discussing Extension Agents’ Role in Moderating Contentious Issue Conversations

Extension agents are finding themselves engaged in problem-solving roles as public needs adjust to a climate where issues facing the agricultural and natural resource industry are more often contentious than benign.

Resource
7/6/20
Climate Change in the American Mind

This report is based on findings from a nationally representative survey – Climate Change in the American Mind –conducted by the Yale Program on Climate Change Communication (climatecommunication.yale.edu) and the George Mason University Center for Clim

Resource
5/29/20
Americans’ Risk Perceptions and Emotional Responses to COVID-19

Drawing on a scientific national survey (N = 3,933; including 3,188 registered voters), this report
describes how the American public is responding to the spread of COVID-19 in the U.S.

Resource
5/1/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science.

Resource
4/29/20

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