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Featured Resource

Changing Tides: The Next Generation of Giving

All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group?

Resource
7/29/19
Communication Planning for New Garden Projects

Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out.

Resource
7/9/19
Getting the Word Out...About the Importance of Native Plants and their Habitats

As interest in native plants and their habitats grows, what roles do we play as public garden professionals, in nurturing and expanding this interest, and providing sufficient learning opportunities?

Resource
7/9/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.

Resource
7/9/19
The Business of Native Plants: Generating Revenue through Creative Garden Enterprises

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?

Resource
7/9/19
Million Pollinator Garden Challenge

This presentation reveals how gardens efforts have helped surpass the goals of the Million Pollinator Garden Challenge! 

Highlights:

Resource
3/13/19
Managing Up to Success Creating Realistic Membership Plans, Goals and Expectations

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program.

Resource
3/4/19
Goodness, Gracious, Great Graphic Design: How Visual Communications Benefit Your Garden

Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration.

Resource
6/25/18
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?

Resource
6/20/18
Print: Not Quite Dead

We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing.

Resource
6/19/18

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