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All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group?
Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out.
As interest in native plants and their habitats grows, what roles do we play as public garden professionals, in nurturing and expanding this interest, and providing sufficient learning opportunities?
Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?
This presentation reveals how gardens efforts have helped surpass the goals of the Million Pollinator Garden Challenge!
Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program.
Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration.
We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?