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Featured Resource

Unconventional Ways to Generate Revenue and Impact the Bottom Line!

Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses. Identifying those assets...

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7/9/19
Valuation Tools to Determine Economic, Environmental, and Social Benefits of Green Spaces

Public gardens can demonstrate their economic, environmental, and social impacts to demonstrate their value to surrounding communities by utilizing valuation tools for development and sustainability policies. The use of impact studies can play a vital...

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7/9/19
Diversity through a Different Lens: Governance and Audience Engagement by Parks, Zoos, and Other Green Spaces

Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status. Come find out why it is important to engage and collaborate...

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7/9/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

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7/9/19
Breakthrough Design Initiatives for Your Public Garden

Award-winning landscape designer, author, and thought leader Julie Moir Messervy shares her design studio’s visioning process that allows stakeholders to collaborate in creating special gardens of beauty and meaning for their public gardens. With an...

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7/9/19
USDA National Institute of Food and Agriculture and Public Garden Partnerships

Want to know more about how your garden can get...A standard of excellence in plant collections management that leverages the best of federal and garden relationships? The direct collection and distribution of plants for research, conservation, and...

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6/28/19
Negotiated Bidding: A Friendlier, Cheaper Way to Build

Coastal Maine Botanical Gardens just completed a new 30,000-square-foot visitor center. Our goal was to build to passive building standards with quality construction for under $275 sq/ft. A better process saved us millions and everyone left as friends...

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6/28/19
Conservation Innovation Grants (Classic)

Participants will learn about an opportunity included in the 2018 Farm Bill that provides eligible entities with funding to stimulate the development and adoption of innovative conservation approaches and technologies. 

The purpose of...

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6/14/19
Nonprofit Donor Retention & Renewals

Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!

It’s time to ask...

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4/30/19
10 Strategies for Success with Digital Fundraising

Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities. Developing a digital fundraising strategy is particularly...

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4/26/19
Meet the Funders: Capital Funding

Finding funding for capital expenses is one of the most challenging fundraising efforts – in terms of time, scope and resources – an organization ever undertakes. So many funders say they don’t give for capital expenses or to capital campaigns. But a...

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4/26/19
Going Deeper in Next Level Fundraising

In this webinar, we go into great detail about experiments you can try to make a big leap in your fundraising and earned income this year.

Learning Objectives:

  • Sell training as an earned income stream
  • Earned income streams
  • ...
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4/10/19
Making the Most of MYGARDEN

Association Director of External Relations Joan Thomas leads a webinar showing how make the most of the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week. Marketing and Communications Manager...

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3/25/19
Fundraising Communications Toolkit for Board Members

The purpose of a fundraising communications toolkit for board members is to provide them with the “tools” that they need to effectively raise funds for your organization. As board members are often in a face-to-face situation where they are speaking...

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3/18/19
Grow Your Corporate Support

Learn ways to identify, cultivate, and steward corporate and business partnerships. Win donor support by leveraging the things most important to them. Walk away with materials from two gardens sharing their sponsorship opportunities, corporate giving...

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3/13/19
A Garden-Wide Approach: Converting Visitors to Members & Members to Donors

Philanthropy is a team effort! At the Atlanta Botanical Garden, the Membership, Development and Guest Experience teams work together to convert visitors to members, engage and upgrade them to higher membership levels, and cultivate key members for...

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3/7/19
Recharging our Batteries Mindfully

“Oh, you work in a botanic garden? How peaceful is that?” If you had a dollar for every time you fielded that question, you probably wouldn’t need to raise your membership prices next year, right? Join former San Diego Botanic Garden director of...

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3/4/19
“Dig, Seed, Water, Grow:” Story-Selling the Gardening Experience

Learn how to create stories that evoke emotion and convey the magic of the garden experience to enhance your membership and inspire your donors. This highly interactive session will change the way you communicate about your garden and equip you with a...

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3/4/19
Mining for Gold: Prospecting & Managing Your ROI

Learn to mine your database for prospective donors and to create systems that increase staff efficiency and measure your Garden’s return on investment in your philanthropy programs. Using the successful work of the Atlanta Botanical Garden as an...

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3/4/19
The Anatomy of a Gift Agreement

Learn the key parts of a gift agreement and gift acceptance policy in this session designed to equip you with the tools you need to review and establish these essential elements of a development program of any size. Participants will leave this session...

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3/4/19

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