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Covid-19, the Economy, and the Nonprofit World

As the philanthropy world grapples with the spread of Covid-19, nonprofit leaders must consider how they can best care for the people they serve, as well as their organizations, staff, and donors.

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4/22/20
Communication during the COVID-19 Pandemic—Tips and Strategies for the Environmental Education Community

This webinar explored how we should be communicating internally and externally during the COVID-19 pandemic.  How to best communicate with our staff, members, supporters, funders, boards, and families focused on home-schooling.

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4/13/20
AmericanHort Coronavirus Resource Center

AmericanHort Coronavirus Resource Center has useful information such as:

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3/27/20
The Business of Native Plants: Generating Revenue through Creative Garden Enterprises

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?

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7/9/19
Fundraising Communications Toolkit for Board Members

The purpose of a fundraising communications toolkit for board members is to provide them with the “tools” that they need to effectively raise funds for your organization.

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3/18/19
Introducing: The MYGARDEN Campaign

Association Director of External Relations Joan Thomas gives an introduction to the MYGARDEN campaign supported by Association affinity partner, MobileCause. Learn how to use this platform to raise money during National Public Gardens Week. 

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1/18/19
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?

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6/20/18
Living in a Digital World: Digital Marketing Options for All Gardens

Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment.

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7/9/17
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension o

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9/24/16