Organized by the Association's TIPS Professional Section

In this webinar, Russell Walker, Ph.D., Clinical Associate Professor at the Kellogg School of Management, covers the following themes:

1. Discovering Member Use and Behaviors
2. Enabling Discovery for Members – Growing the Garden
3. Discovering the Impact of your Garden Assets
4. Some Thoughts on Crafting a Compelling Message to the Multi-generational Membership: Appealing the Millennials, Gen X, and Boomers

Technology Tuesday Webinars are one hour presentations with Q&A which promote the usage of technology in the garden world. The webinar series is a professional development initiative hosted and organized by the Technology & Innovation Professional Section.