This webinar helps bust myths about major gift productivity! For example, did you know that more and more organizations are not tracking donor visits as part of their team performance metrics? This webinar addressed the reasons why (hint: it forms bad habits) and discuss the ways that employing the right performance metrics will allow your team to make progress in meaningful ways toward your goals. The webinar covered what works, what doesn't, and ways that increased productivity and appropriate measurement will keep your donors engaged, you and your development team motivated, and your leadership happy. Download the webinar recording. Request the slides from ACM Membership.

Jennifer Harris, PhD, Senior Vice President, Graham-Pelton Consulting