Build Resilient Gardens.
The American Public Gardens Association’s PlantSnap Initiative
View the Introductory Webinar here!
Contact firstname.lastname@example.org for more information!
PlantSnap and the Association have joined forces in an affinity partnership to help build garden resilience. As a best-of-class mobile plant identification app that has been downloaded more than 25 million times in 37 languages worldwide, PlantSnap was named one of Apple's "Top 5 Paid Apps of 2018" and has received honors from dozens of other organizations.
Since the partnership began in 2018 our member gardens have joined in both promoting this app and sharing plant lists to build most comprehensive database of plant photos in the world.
All gardens signing on at email@example.com to help promote the PlantSnap app to their visitors using a unique link/QR code tied to their garden, and/or sharing plant lists to build the database, will now be eligible to receive 10% of the profits earned from their attributed installs, on top of the 10% received by the Association to support resilience initiatives.
What’s New in 2020:
The Offer: (see FAQ for more information)
All Association Institutional Members appear on the PlantSnap app by locator pins on their global map to all users of the app, unless otherwise directed by request of the garden. Gardens wishing to activate revenue and demographic data benefits opt in to agree to promote the app to their visitors and/or share plant lists to build the database.
PlantSnap creates unique codes for your garden to share and provides templates and other digital resources as optional marketing tools. Users are encouraged to take snaps using the app which adds to the photo database and aids in plant identification – as well as providing your visitors with a free tool to identify plants everywhere they go, in your garden and beyond.
Each download of the specially-coded free or upgraded app by a user generates revenue for both the Association and the garden. Gardens will also receive user information providing valuable data to how PlantSnap users are engaging with your garden. The more app downloads, the more benefits accrue to both the gardens and to the Association.
How do I start?
1) Let the Association know you’re interested by sending an email to firstname.lastname@example.org.
Have more questions? We have answers!
Visit the FAQ.
Teams of garden professionals from the Technology and Innovation Professionals, Plant Collections, Plant Nomenclature and Taxonomy, and Marketing and Communications Communities have been working with the app, improving its accuracy based on known garden collections, and also asking questions to ensure all gardens can both protect and champion their plant holdings.