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Featured Resource

Unconventional Ways to Generate Revenue and Impact the Bottom Line!

Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses.

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7/9/19
Integrating Income, Education, Advocacy, and Service

Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission.

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7/9/19
IMP360: Interpretive Master Planning from Every Angle

As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.

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7/9/19
Diversity through a Different Lens: Governance and Audience Engagement by Parks, Zoos, and Other Green Spaces

Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status.

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7/9/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.

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7/9/19
The Business of Native Plants: Generating Revenue through Creative Garden Enterprises

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?

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7/9/19
Breakthrough Design Initiatives for Your Public Garden

Award-winning landscape designer, author, and thought leader Julie Moir Messervy shares her design studio’s visioning process that allows stakeholders to collaborate in creating special gardens of beauty and meaning for their public gardens.

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7/9/19
The Changing Face of America’s Public Garden Spaces and Community Gardens

Public gardens across America are responding to an influx of refugees/immigrants from many parts of the world with edible garden displays showcasing the increased diversity of our visitors.

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6/28/19
A Contemporary View Toward Making Public Gardens Racially Diverse and Equitable

The staff and visitors of many public gardens are less diverse than the communities they serve. Events, policies, and Carl Linnaeus’s categorization of humans have created long-standing barriers.

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6/28/19
Having Uncomfortable Conversations in Beautiful Places

Meaningful conversations leading to change happen in the gray areas of conversation. We must go beyond thinking in terms of black and white and speaking only with people who agree with us.

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6/28/19

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