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Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses.
Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission.
As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.
Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status.
Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?
Award-winning landscape designer, author, and thought leader Julie Moir Messervy shares her design studio’s visioning process that allows stakeholders to collaborate in creating special gardens of beauty and meaning for their public gardens.
Public gardens across America are responding to an influx of refugees/immigrants from many parts of the world with edible garden displays showcasing the increased diversity of our visitors.
The staff and visitors of many public gardens are less diverse than the communities they serve. Events, policies, and Carl Linnaeus’s categorization of humans have created long-standing barriers.
Meaningful conversations leading to change happen in the gray areas of conversation. We must go beyond thinking in terms of black and white and speaking only with people who agree with us.