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Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses.
Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?
Learn ways to identify, cultivate, and steward corporate and business partnerships. Win donor support by leveraging the things most important to them.
Learn about new botanical gardens projects under development in Fort Collins, Pittsburgh, and Santa Fe, cities of diverse populations, geographic regions, and cultural histories.
We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?
Sarah P. Duke Gardens and Atlanta Botanical Garden have engaged in successful capital campaigns to grow their gardens. Learn how to build and think creatively about a robust capital campaign from their successes and lessons learned.
The Institute of Museum and Library Services offers a variety of grants that are great resources for public gardens.
Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment.
Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007.