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Marketing and Communications Town Hall: New Year, Same Pandemic

New Year, Same Pandemic: Fatigue and Flexibility

Join the MarComm Community to share how we’re all coping with pandemic fatigue, marketing events and programs with plans A, B, and C, and reinforcing the importance of our missions. We will also...

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1/25/21
Climate change and wildfires: lessons from Australia’s Blue Mountains

Periodic fires are a normal part of the lifecycle of many ecosystems, but climate change is creating mega-fires that instead of supporting biodiversity threaten to destroy it. In the aftermath of the worst fire season in Australia’s recorded history,...

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1/13/21
Enhancing Consumer Horticulture’s Millennial Outreach: Social Media, Retail, and Public Garden Perspectives

The millennial generation, born between 1981 and 1996, is the largest demographic age group in the United States. This generation of plant enthusiasts has experienced financial setbacks; nevertheless, they collectively wield immense economic power. In...

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11/13/20
Using botanic gardens and arboreta to help identify urban trees for the future

Diversification of urban forests is essential to enhance their resilience to future biotic
threats as well as those posed by a changing climate. Arboreta and botanic gardens
host a wide range of plant material that can be evaluated to...

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11/9/20
So What? - Using Interpretive Themes to Improve All Aspects of Visitor Experience

A strong interpretive theme statement provides a clear big idea and the "so what" message that can help deepen visitor experience. Interpretive themes are typically used for signage projects and programming, but they can be used for so much more. In...

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10/22/20
Behind The Scenes: 2020 Annual Conference

Pivoting from in-person to virtual events is never easy, especially when a pandemic is the root cause of the shift. In an effort to share tips, tricks, and insights from the American Public Gardens Associations' shift from an in-person to virtual event...

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10/12/20
The state of the world’s urban ecosystems: What can we learn from trees, fungi, and bees?

Positive interactions between people and nature inspire behaviours that are in harmony
with biodiversity conservation and also afford physical and mental health benefits.
Since most people live in towns and cities, urban greenspaces are...

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10/9/20
Plant awareness disparity: A case for renaming plant blindness

“Plant blindness” is the cause of several problems that have plagued botany outreach
and education for over a hundred years. The general public largely does not notice
plants in their environment and therefore do not appreciate how...

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10/9/20
Reimagining Individual Giving During and Beyond COVID-19

Historically, in the U.S., individual giving has been the biggest source of private giving. According to Giving USA, “American individuals, bequests, foundations, and corporations gave an estimated $449.64 billion to U.S. charities in 2019” and...

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9/18/20
In Her Shoes: Stories, Insights & Perspectives from Women of Color in Philanthropy

The Soul of Philanthropy Cleveland in partnership with Candid Midwest is hosting “In Her Shoes – Stories, Insights, and Perspectives from Women of Color. This special event includes a dynamic panel of women of color; trustees, foundation presidents,...

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9/18/20
Storytelling in the Age of COVID-19

Strategic storytelling is the most powerful tool an organization can use to connect with potential funders and inspire philanthropic giving. The ability to tell a unique, emotional story in order to stand out from the crowd has become critical to ...

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9/18/20
Roadmap for Funders: Investing in Digital Infrastructure

As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology. This investment is more than tools alone; rather it's a commitment to...

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8/18/20
Interpreting the Science: A Toolkit to Communicate the Value of Native Plants

Native plants are important to the landscape. However, there is little clear information out there informing the lay public on native plant scientific benefits, uses in the landscape, and sourcing of plants. As centers of science, public gardens have a...

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8/7/20
Anti-racism in the Outdoors Resource Guide

In this tumultuous period, in which we’re each striving to increase our knowledge of and sensitivity to racial equity issues, we were motivated to research and compile this resource guide to ‘Anti-racism in the Outdoors: Resources related to inclusion...

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8/5/20
Raising Funds in the COVID-19 Era

Join our virtual panel where you will hear from nonprofit leaders at the Center for Disaster Philanthropy (CDP), the American Red Cross, the Community Foundation of the Ozarks (CFO), and Candid that have experience mobilizing funds during moments of...

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7/30/20
Community Foundations as a COVID-19 Resource: How to Leverage Donor-Advised Funds

Community foundations play a key role in the development of local communities. The San Francisco Foundation, the Denver Foundation, and Candid discuss how their donor-advised funds (DAFs) are creating a positive impact in their communities. The...

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7/30/20
The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century

The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic
gardens, children’s museums, cultural museums,...

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7/27/20
How Informal Education Programs Can Learn From Higher Education Assessment: Evaluating the Morton Arboretum's N-ACT Program

As a response to the debate about the worth of completing a degree, higher education has built a set of assessment practices intended to quantify the change in a student as they matriculate from a first year to a graduate controlling for the different...

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7/15/20
Discussing Extension Agents’ Role in Moderating Contentious Issue Conversations

Extension agents are finding themselves engaged in problem-solving roles as public needs adjust to a climate where issues facing the agricultural and natural resource industry are more often contentious than benign. As connectors between the Land-grant...

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7/6/20
COVID-19 & Sustainability Discussion: Recap & Reflection

This group discussion, facilitated by AASHE’s Executive Director, Meghan Fay Zahniser, was guided by these questions:

  • How are you continuing to make progress during this challenging time?
  • What additional resources have been
  • ...
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6/24/20

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