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Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Thoughtful Digital Tools

In March 2020, museums and cultural organizations across the world closed their doors due to Coronavirus. Now, almost half a year later, many institutions are in the early phases of reopening.
In order to initiate a successful reopening, digital...

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2/19/21
Roadmap for Funders: Investing in Digital Infrastructure

As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology. This investment is more than tools alone; rather it's a commitment to...

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8/18/20
Membership and Development Strategies During COVID-19

A Survey of Association Membership and Development Professionals April 2020.

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4/30/20
Rancho Santa Ana Botanic Garden Membership Application

This is an example of how to design and share an electronic membership application with prospective members. 

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1/22/20
Key West Tropical Forest and Botanic Garden Membership & Volunteer Application

This membership application and volunteer application is a good example for how a botanical garden can design and put together key information about volunteering and joining different membership levels. 

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1/22/20
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

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7/9/19
Nonprofit Donor Retention & Renewals

Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!

It’s time to ask...

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4/30/19
A Garden-Wide Approach: Converting Visitors to Members & Members to Donors

Philanthropy is a team effort! At the Atlanta Botanical Garden, the Membership, Development and Guest Experience teams work together to convert visitors to members, engage and upgrade them to higher membership levels, and cultivate key members for...

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3/7/19
Recharging our Batteries Mindfully

“Oh, you work in a botanic garden? How peaceful is that?” If you had a dollar for every time you fielded that question, you probably wouldn’t need to raise your membership prices next year, right? Join former San Diego Botanic Garden director of...

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3/4/19
“Dig, Seed, Water, Grow:” Story-Selling the Gardening Experience

Learn how to create stories that evoke emotion and convey the magic of the garden experience to enhance your membership and inspire your donors. This highly interactive session will change the way you communicate about your garden and equip you with a...

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3/4/19
Mining for Gold: Prospecting & Managing Your ROI

Learn to mine your database for prospective donors and to create systems that increase staff efficiency and measure your Garden’s return on investment in your philanthropy programs. Using the successful work of the Atlanta Botanical Garden as an...

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3/4/19
Managing Up to Success Creating Realistic Membership Plans, Goals and Expectations

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program. A membership...

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3/4/19
Creating a Family Program Series that Cultivates Learning and Long-term Members

When done thoughtfully, family programs can be a great way to expand your audience and visitorship, as well as increase Family Memberships and revenue. Among the topics discussed will be: a three-pronged approach to a family program (theme, tour, make-...

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6/22/18
Donor Experience Study: A deep dive into donor experience and expectations

The ways in which donors interact with organizations are ever changing, as new giving and engagement opportunities are introduced using evolving technologies. With that, donors are expecting more and more of the nonprofits they support. This reserach...

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4/24/18
MBG Gift Acceptance Policies and Guidelines

The Missouri Botanical Garden encourages the solicitation and acceptance of gifts to the Garden for purposes that will help the Garden to further and fulfill its mission. The attached policies and guidelines govern acceptance of gifts made to the...

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3/12/18
It Doesn't Take a Magician: Corporate Sponsors

Corporations can be the most difficult of relationships to cultivate - and keep. A CEO, a Campaign Consultant and Executive Director discuss the entire process. Learn how to qualify your corporate prospects and create a meaningful case for support. You...

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2/27/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan....

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2/27/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn...

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2/27/17
Membership by the Numbers

Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different. In this session, participants will learn that metrics drive our industry in acquisition, renewals, online communications and member...

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2/27/17