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Improving urban forests is one of the solutions to achieving several of the United Nations Sustainable Development Goals and making cities healthier and more livable for people.
Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses.
Public gardens can demonstrate their economic, environmental, and social impacts to demonstrate their value to surrounding communities by utilizing valuation tools for development and sustainability policies.
Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission.
Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out.
Public Gardens are positioned to not only support the protection of plants but lessons about how they intersect with thriving communities as well.
As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.
Millennials represent one quarter of the nation’s population, but many gardens struggle to create offerings that this demographic finds valuable, leading to few engagement opportunities for millennials and millennial-minded people in public gardens.
Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status.
As interest in native plants and their habitats grows, what roles do we play as public garden professionals, in nurturing and expanding this interest, and providing sufficient learning opportunities?