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Featured Resource

The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century

The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic
gardens, children’s museums, cultural museums,...

Resource
7/27/20
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

Resource
7/9/19
Connecting People to Nature: From Caring to Conservation and More

Hear from three experts exploring research, strategies, and benefits of connecting people to nature: Louise Chawla, University of Colorado; Lauren Watkins, Impact by Design; and Sheila Williams-Ridge, University of Minnesota. 

NAAEE featured...

Resource
5/20/19
Creating a Family Program Series that Cultivates Learning and Long-term Members

When done thoughtfully, family programs can be a great way to expand your audience and visitorship, as well as increase Family Memberships and revenue. Among the topics discussed will be: a three-pronged approach to a family program (theme, tour, make-...

Resource
6/22/18
Beyond the Children's Garden Gate: Five Creative Ideas for Young Families

After opening the Lena Meijer Children's Garden in 2004, Frederik Meijer Gardens & Sculpture Park saw a 25% increase in membership and observed that more young families were visiting Meijer Gardens than ever before. Staff were presented with a new...

Resource
6/19/18
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future growth while providing an extraordinary member...

Resource
2/27/17