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Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status.
Of the myriad gifts plants provide to humanity, food is among the most visible, as everyone needs to eat, every single day.
This presentation covers Chicago Botanic Garden's Veggie Rx Program, which was recently developed to increase fruit and vegetable consumption in underserved areas of Chicago.
After opening the Lena Meijer Children's Garden in 2004, Frederik Meijer Gardens & Sculpture Park saw a 25% increase in membership and observed that more young families were visiting Meijer Gardens than ever before.
Demand for food and beverages that are locally grown and made, organic, and nutritious has been on the rise in recent years, and many public gardens are recognizing the interest in and need for programming about these topics.