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Featured Resource

Shaken, Not Stirred: Rethinking Donor/Volunteer Engagement

In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “shake up, not just stir” long-standing volunteer committees.

Resource
2/27/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.

Resource
2/27/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.

Resource
2/27/17
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.

Resource
2/27/17
Membership by the Numbers

Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different.

Resource
2/27/17
Ramped Up Rapid Fire!

Join your garden colleagues of small, university, and large gardens as they share their creative success stories in a lively and focused “rapid fire” session.

Resource
9/24/16
To Ask or Not to Ask—Is that Even a Question? Inspiring Volunteers to Give

Although volunteers are among those most deeply engaged in your garden’s mission, there is a distinct reluctance by many institutions to ask for financial support from those who donate their time, energy, and h

Resource
9/24/16
Designing for Dollars! Integrating Development & Design

Fundraising, master planning, and design are linked necessities for any public garden committed to mission-based stewardship and evolution.

Resource
9/24/16
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension o

Resource
9/24/16

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