You are here
Business model innovation has seen a recent surge in academic research and business practice. Changes to business models are recognized as a fundamental approach to realize innovations for sustainability.
Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses.
Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission.
For the purposes of this study, we have broadly categorised the results of the activities of botanic gardens into economic, social and environmental impacts.
We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?
Bellevue Botanical Garden Society has generously provided samples of artist/performer agreements for one-time events and annual events sponsored by thier partner group (updated annually).
Demand for food and beverages that are locally grown and made, organic, and nutritious has been on the rise in recent years, and many public gardens are recognizing the interest in and need for programming about these topics.
The Institute of Museum and Library Services offers a variety of grants that are great resources for public gardens.
Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007.