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Beyond gift shops, wedding rentals, and one-off plant sales, every garden has unique assets that could be leveraged to achieve the institutional mission and creatively generate revenue for the organization or reduce expenses.
For the purposes of this study, we have broadly categorised the results of the activities of botanic gardens into economic, social and environmental impacts.
We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?
The Institute of Museum and Library Services offers a variety of grants that are great resources for public gardens.
Presenters will discuss the challenges, opportunities, and benefits of accepting large plant-collection donations.
Fundraising is a team sport. What is the role of the Executive Director in fundraising? How does s/he engage the appropriate key players, the chief development officer and other development professionals, in building a highly effective partnership?
In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “shake up, not just stir” long-standing volunteer committees.
A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.
While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.