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In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “shake up, not just stir” long-standing volunteer committees.
A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.
Although volunteers are among those most deeply engaged in your garden’s mission, there is a distinct reluctance by many institutions to ask for financial support from those who donate their time, energy, and h