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Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007.
A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.
While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.
The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.