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The Economic Impact of Greater Philadelphia Gardens

Greater Philadelphia Gardens (“GPG”) is a consortium of more than 30 public gardens, arboreta, historical landscapes and supporting organizations located within 30 miles of Philadelphia.The dual purpose of this report is to understand and articulate the

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11/21/17
Successful IMLS Grants: A Tale of Three Gardens

The Institute of Museum and Library Services offers a variety of grants that are great resources for public gardens.

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7/9/17
Change Ahead: How Two Gardens Revamped Their Membership Programs

Learn how two gardens evolved their membership programs in 2016. Longwood Gardens originally launched their membership program in 2007.

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7/9/17
Accepting and Embracing Plant Collection Donations

Presenters will discuss the challenges, opportunities, and benefits of accepting large plant-collection donations.

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7/9/17
The Role of the CEO in Fundraising

Fundraising is a team sport. What is the role of the Executive Director in fundraising? How does s/he engage the appropriate key players, the chief development officer and other development professionals, in building a highly effective partnership?

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2/27/17
Shaken, Not Stirred: Rethinking Donor/Volunteer Engagement

In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “shake up, not just stir” long-standing volunteer committees.

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2/27/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.

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2/27/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.

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2/27/17
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.

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2/27/17
Membership by the Numbers

Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different.

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2/27/17

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