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Changing Tides: The Next Generation of Giving

All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group?

Resource
7/29/19
Communication Planning for New Garden Projects

Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out.

Resource
7/9/19
Getting the Word Out...About the Importance of Native Plants and their Habitats

As interest in native plants and their habitats grows, what roles do we play as public garden professionals, in nurturing and expanding this interest, and providing sufficient learning opportunities?

Resource
7/9/19
Creating Doors and Rooms: Taking Risks, Engaging Marginalized Communities, and Challenging the Status Quo

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.

Resource
7/9/19
The Business of Native Plants: Generating Revenue through Creative Garden Enterprises

Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?

Resource
7/9/19
Resetting the table for people and plants: Botanic gardens and research organizations collaborate to address food and agricultural plant blindness

Of the myriad gifts plants provide to humanity, food is among the most visible, as everyone needs to eat, every single day.

Resource
5/28/19
Nonprofit Donor Retention & Renewals

Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!

Resource
4/30/19
10 Strategies for Success with Digital Fundraising

Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities.

Resource
4/26/19
Climate Change in the American Mind: Data, Tools, and Trends

In this article, we examine how the general public in the United States has viewed global warming over the past decade, identifying important trends in public understanding of global warming,

Resource
4/18/19
The Uncertainty Handbook: A Practical Guide for Climate Change Communicators

What are the actual implications of scientific uncertainty about climate change? Although public debate often cites uncertainty as a reason to delay policy action, the reality is very different: several

Resource
4/8/19

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