As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology. This investment is more than tools alone; rather it's a commitment to...

When the world is chaotic, fundraising feels like a big challenge. But you still need the money, right? At this moment – maybe more than ever – your organization will benefit from a solid fundraising plan that responds to the needs of your donors and...

A Survey of Association Membership and Development Professionals April 2020.

This is a great example of a membership brochure. 

This is an example of how to design and share an electronic membership application with prospective members. 

This membership application and volunteer application is a good example for how a botanical garden can design and put together key information about volunteering and joining different membership levels. 

Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences. To achieve inclusivity and maintain relevance...

Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!

It’s time to ask...

Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities. Developing a digital fundraising strategy is particularly...

Philanthropy is a team effort! At the Atlanta Botanical Garden, the Membership, Development and Guest Experience teams work together to convert visitors to members, engage and upgrade them to higher membership levels, and cultivate key members for...