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All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group?
Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out.
As interest in native plants and their habitats grows, what roles do we play as public garden professionals, in nurturing and expanding this interest, and providing sufficient learning opportunities?
Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
Native plant, pollinator, and habitat issues are growing more popular among the visiting public each year, but does this translate more broadly into increased nursery sales?
The nation’s forest land area remains stable, but the composition and distribution of those forests is changing.
Of the myriad gifts plants provide to humanity, food is among the most visible, as everyone needs to eat, every single day.
Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!
In this article, we examine how the general public in the United States has viewed global warming over the past decade, identifying important trends in public understanding of global warming,
What are the actual implications of scientific uncertainty about climate change? Although public debate often cites uncertainty as a reason to delay policy action, the reality is very different: several