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Featured Resource

The Branding of Botanical Gardens for the 21st Century

The purpose of this study is to look at botanical gardens, in light of their unique and diverse initiatives, and seek to discover attempts at, and the success of, destination branding in the tourism sector.

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12/13/18
More than Just Clicks... How Google Ad Grants Can Support your Mission

Presenters: Michelle Hurtado, Head of Ad Grants, Google; Sean Kerr, COO and Co-Founder, Cause Inspired Media; Gabe Cohen, Senior Director of Marketing and Communications, GuideStar

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9/26/18
What Are User Journeys, What Is User Mapping And Why Should I Care?

The webinar titled "What Are User Journeys, What Is User Mapping And Why Should I Care?" featured Chad Hester, Senior Solutions Architect here at Unleashed Technologies 

About the webinar:

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7/2/18
Stuck in Silos- Breaking Barrier through Engagement

Ethan Angelica, Director of Creative & Consulting, at Museum Hack discusses strategies for strengthening public engagement at cultural institutions. 

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3/28/18
The 7 Fundamentals of a Monthly Giving Program (Instant-Access Webinar Video)

If you’re thinking about starting a monthly giving program, this free instant-access webinar video is for you!

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1/24/18
Email Event Promotion Metrics

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.

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11/17/17
Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences

This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups.

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11/7/17
Let's Talk Communities & Climate

This guide features research-proven practices for successful climate communication and can play a vital role in every community leader’s tool kit.

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11/6/17
Marketing & Communications Webinar: User Trends & Marketing Opportunities with Google

User Trends & Marketing Opportunities with Google

Organized by: The Association's Marketing & Communications Professional Section

Presenter:  Katie Dombrowski, Account Executive, Google

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5/5/16
2013 Marketing & Communications Section Survey Results

A survey was distributed to American Public Gardens Association members who attended the American Public Gardens Association Marketing and Communications Section luncheon at the 2013 conference, using a list generated at that meeting.

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10/26/15

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