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The purpose of this study is to look at botanical gardens, in light of their unique and diverse initiatives, and seek to discover attempts at, and the success of, destination branding in the tourism sector.
Presenters: Michelle Hurtado, Head of Ad Grants, Google; Sean Kerr, COO and Co-Founder, Cause Inspired Media; Gabe Cohen, Senior Director of Marketing and Communications, GuideStar
The webinar titled "What Are User Journeys, What Is User Mapping And Why Should I Care?" featured Chad Hester, Senior Solutions Architect here at Unleashed Technologies
About the webinar:
Ethan Angelica, Director of Creative & Consulting, at Museum Hack discusses strategies for strengthening public engagement at cultural institutions.
If you’re thinking about starting a monthly giving program, this free instant-access webinar video is for you!
Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.
This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups.
This guide features research-proven practices for successful climate communication and can play a vital role in every community leader’s tool kit.
User Trends & Marketing Opportunities with Google
Organized by: The Association's Marketing & Communications Professional Section
Presenter: Katie Dombrowski, Account Executive, Google
A survey was distributed to American Public Gardens Association members who attended the American Public Gardens Association Marketing and Communications Section luncheon at the 2013 conference, using a list generated at that meeting.