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Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration.
We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?
We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing.
BackOffice Thinking presented at the 2018 annual conference on effective ways for gardens to further engage visitors on their website and intergrate what is happening on the ground with what users can find online.
Ethan Angelica, Director of Creative & Consulting, at Museum Hack discusses strategies for strengthening public engagement at cultural institutions.
If you’re thinking about starting a monthly giving program, this free instant-access webinar video is for you!
Presented at the 2018 Small Gardens Symposium by Shane Smith, this presentation looks at low-cost solutions to common public relations and marketing needs.
Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.
This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups.