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Goodness, Gracious, Great Graphic Design: How Visual Communications Benefit Your Garden

Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration.

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6/25/18
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?

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6/20/18
Print: Not Quite Dead

We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing.

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6/19/18
How to Utilize Your Plant Collections for Powerful Marketing and Engagement

BackOffice Thinking presented at the 2018 annual conference on effective ways for gardens to further engage visitors on their website and intergrate what is happening on the ground with what users can find online. 

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6/15/18
Stuck in Silos- Breaking Barrier through Engagement

Ethan Angelica, Director of Creative & Consulting, at Museum Hack discusses strategies for strengthening public engagement at cultural institutions. 

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3/28/18
The 7 Fundamentals of a Monthly Giving Program (Instant-Access Webinar Video)

If you’re thinking about starting a monthly giving program, this free instant-access webinar video is for you!

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1/24/18
Marketing & Public Relations, Doing More With Less

Presented at the 2018 Small Gardens Symposium by Shane Smith, this presentation looks at low-cost solutions to common public relations and marketing needs.

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1/18/18
Email Event Promotion Metrics

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.

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11/17/17
Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences

This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups.

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11/7/17
Let's Talk Communities & Climate

This guide features research-proven practices for successful climate communication and can play a vital role in every community leader’s tool kit.

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11/6/17

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