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The purpose of this study is to look at botanical gardens, in light of their unique and diverse initiatives, and seek to discover attempts at, and the success of, destination branding in the tourism sector.
Presenters: Michelle Hurtado, Head of Ad Grants, Google; Sean Kerr, COO and Co-Founder, Cause Inspired Media; Gabe Cohen, Senior Director of Marketing and Communications, GuideStar
The webinar titled "What Are User Journeys, What Is User Mapping And Why Should I Care?" featured Chad Hester, Senior Solutions Architect here at Unleashed Technologies
About the webinar:
Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration.
We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?
We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing.
BackOffice Thinking presented at the 2018 annual conference on effective ways for gardens to further engage visitors on their website and intergrate what is happening on the ground with what users can find online.
Ethan Angelica, Director of Creative & Consulting, at Museum Hack discusses strategies for strengthening public engagement at cultural institutions.
If you’re thinking about starting a monthly giving program, this free instant-access webinar video is for you!
Presented at the 2018 Small Gardens Symposium by Shane Smith, this presentation looks at low-cost solutions to common public relations and marketing needs.