New Year, Same Pandemic: Fatigue and Flexibility

Join the MarComm Community to share how we’re all coping with pandemic fatigue, marketing events and programs with plans A, B, and C, and reinforcing the importance of our missions. We will also...

This webinar covered how we have worked with partners to support their campaigns and communication. We highlighted a number of our case studies, which are available on the Climate Advocacy Lab or by request. The National Audubon Society, Partnership...

Hear from a diverse panel on how to use inclusive interpretation of gardens and historic landscapes to reach a broader audience.

Panelists include Shaun Spencer-Hester of the Anne Spencer House & Garden Museum, Lynchburg, VA; Peggy Cornett...

2020 has been a challenging and transformative year for the cultural sector. When museums first closed their doors in March, no one could have predicted the profound era of disruption and change the COVID-19 pandemic would usher in for cultural...

How do you create that perfect combination of interpretive vehicles to reach your various audiences? Our panelists explore the right mix of brochures, QR codes, signage, apps, and other tools to connect our visitors to our beautiful garden spaces....

Jennifer Byerly, Project Learning Tree, will discuss how social media platforms like Twitter, Instagram, LinkedIn and Facebook offer arborists the opportunity to foster an interest in, and awareness of, urban trees. 

2020 has been a challenging and unprecedented year for cultural organizations, and most have experienced a downturn in revenue and fundraising opportunities. As a result, many membership and development professionals have turned their attention to year...

Since the onset of the COVID-19 pandemic, cultural organizations of all kinds have faced disruptions to their operations, fundraising, and budgets. As a result, occasions like Giving Tuesday are important opportunities to engage constituents, raise...

The millennial generation, born between 1981 and 1996, is the largest demographic age group in the United States. This generation of plant enthusiasts has experienced financial setbacks; nevertheless, they collectively wield immense economic power. In...

Positive interactions between people and nature inspire behaviours that are in harmony
with biodiversity conservation and also afford physical and mental health benefits.
Since most people live in towns and cities, urban greenspaces are...

“Plant blindness” is the cause of several problems that have plagued botany outreach
and education for over a hundred years. The general public largely does not notice
plants in their environment and therefore do not appreciate how...

Soon after coronavirus started spreading in the United States, Slover Linett and LaPlaca Cohen collaborated to launch a large-scale audience research study to help inform decision making in arts and culture organizations, including public gardens. The...

Strategic storytelling is the most powerful tool an organization can use to connect with potential funders and inspire philanthropic giving. The ability to tell a unique, emotional story in order to stand out from the crowd has become critical to ...

The Association's Marketing and Communications Community Annual Meeting hosted by Chair Nathan Kells (Membership Manager, Minnesota Landscape Arboretum), Mackenzie Knight-Fochs (Office & Visitor Services Coordinator, Arboretum at Laurel Hill and...

As society moves from response to recovery to reimagining, grantmakers are increasingly recognizing that social change in the digital era requires an investment in technology. This investment is more than tools alone; rather it's a commitment to...

Native plants are important to the landscape. However, there is little clear information out there informing the lay public on native plant scientific benefits, uses in the landscape, and sourcing of plants. As centers of science, public gardens have a...

TIPS Annual Meeting hosted by Community Vice-Chair Carissa Dougherty, Head of Knowledge Management at The Morton Arboretum.

The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic
gardens, children’s museums, cultural museums,...

If you want to communicate about big changes, there are best practices to consider. We’ll also take time to hear what’s on the community’s mind when it comes to communications. What communication challenges are you thinking through? What communication...

Extension agents are finding themselves engaged in problem-solving roles as public needs adjust to a climate where issues facing the agricultural and natural resource industry are more often contentious than benign. As connectors between the Land-grant...