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Featured Resource

Climate Change in the American Mind: Data, Tools, and Trends

In this article, we examine how the general public in the United States has viewed global warming over the past decade, identifying important trends in public understanding of global warming,

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4/18/19
The Uncertainty Handbook: A Practical Guide for Climate Change Communicators

What are the actual implications of scientific uncertainty about climate change? Although public debate often cites uncertainty as a reason to delay policy action, the reality is very different: several

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4/8/19
Fundraising Communications Toolkit for Board Members

The purpose of a fundraising communications toolkit for board members is to provide them with the “tools” that they need to effectively raise funds for your organization.

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3/18/19
Million Pollinator Garden Challenge

This presentation reveals how gardens efforts have helped surpass the goals of the Million Pollinator Garden Challenge! 

Highlights:

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3/13/19
Managing Up to Success Creating Realistic Membership Plans, Goals and Expectations

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program.

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3/4/19
The Branding of Botanical Gardens for the 21st Century

The purpose of this study is to look at botanical gardens, in light of their unique and diverse initiatives, and seek to discover attempts at, and the success of, destination branding in the tourism sector.

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12/13/18
Goodness, Gracious, Great Graphic Design: How Visual Communications Benefit Your Garden

Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration.

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6/25/18
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?

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6/20/18
Print: Not Quite Dead

We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing.

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6/19/18
How to Utilize Your Plant Collections for Powerful Marketing and Engagement

BackOffice Thinking presented at the 2018 annual conference on effective ways for gardens to further engage visitors on their website and intergrate what is happening on the ground with what users can find online. 

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6/15/18

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