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A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.
While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.
The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.
Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different.
This session is a rapidfire mash-up of 5-minute snapshots of creative teacher engagement strategies, small-group brainstormings, and facilitated dialogues.
As fewer students choose careers in horticulture, it is imperative for public gardens to raise awareness for the diverse career opportunities available in our industry to inspire the next generation of horticul
Consisting of several 15-minute presentations, this session is devoted exclusively to having the future leaders of public horticulture share their latest research findings.