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Featured Resource

The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century

The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic

Resource
7/27/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science.

Resource
4/29/20
Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences

This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups.

Resource
11/7/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.

Resource
2/27/17
New Perspectives on Garden Tourism: Building a Sustainable Visitor Base

Gardens are one of the fastest growing sectors of cultural attractions around with the world, and gardens as tourist destinations are becoming more prominent as targeted markets by tourism groups.

Resource
9/24/16
Building a Charismatic Brand

This session isn’t just for marketers.

Resource
9/24/16