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Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status.
Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
Want to know more about how your garden can get...A standard of excellence in plant collections management that leverages the best of federal and garden relationships?
Association Director of External Relations Joan Thomas gives an introduction to the MYGARDEN campaign supported by Association affinity partner, MobileCause. Learn how to use this platform to raise money during National Public Gardens Week.
When done thoughtfully, family programs can be a great way to expand your audience and visitorship, as well as increase Family Memberships and revenue.
Providing alcohol can be a big draw for development events, but did you know it can also increase your audience base as well as attendance numbers for mission-based education programs?
How can we captivate audiences through the bounty of our gardens? Food crops are one of the most approachable plant-related topics and can be a gateway to broader plant conservation discussions.