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Featured Resource

Making Bigger Pictures: Connecting Collections with Contemporary Culture

As cultural attitudes and mindsets shift ever more rapidly, how do botanical gardens stay relevant? Our collections, from living plants to herbarium specimens, represent an intrinsic part of botanical garden DNA.

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6/21/18
Program Mixology: The recipe for combining alcohol and education

Providing alcohol can be a big draw for development events, but did you know it can also increase your audience base as well as attendance numbers for mission-based education programs?

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6/21/18
Weddings, Public Events, Garden Guests: What Could Possibly Go Wrong?

Let's face it. We are a public garden first, a venue second. Yet, events bring people to the beauty of the gardens, as well as bring much needed earned revenue to support our missions.

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6/21/18
Creative Ideas for Shows and Exhibits: Incorporating Interpretive Themes into Display Design

Orchid, holiday, and other types of big shows and festivals are becoming increasingly popular ways to draw in visitors to public gardens.

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6/20/18
Starting from Scratch, a Beginner's Guide to Developing New Events

Events are becoming increasingly important fundraisers and friendraisers for gardens of all sizes.

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6/20/18
Exploring Culinary Arts Programs at Public Horticulture Institutions

Demand for food and beverages that are locally grown and made, organic, and nutritious has been on the rise in recent years, and many public gardens are recognizing the interest in and need for programming about these topics.

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12/4/17
Email Event Promotion Metrics

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.

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11/17/17
Preparing Venues and Large Events for Severe Weather

This presentation from NOAA provides examples of severe weather events and what was done to prevent harm and get people to safety.

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11/8/17
The Major Gifts Pipeline Across Generations

A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers, informative data and a strong organizational plan.

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2/27/17
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.

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2/27/17

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