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Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
Retaining existing donors typically costs less than acquiring new ones, and reducing donor losses can be the most affordable strategy for most nonprofits to increase fundraising gains – yet so many nonprofits are missing out!
Digital fundraising is about using all the digital channels at your disposal in an integrated way to reach and expand your audiences, spark engagement, and grow your giving opportunities.
Philanthropy is a team effort!
“Oh, you work in a botanic garden? How peaceful is that?” If you had a dollar for every time you fielded that question, you probably wouldn’t need to raise your membership prices next year, right?
Learn how to create stories that evoke emotion and convey the magic of the garden experience to enhance your membership and inspire your donors.
What can you do to incentivize membership if your garden doesn’t charge admission? Or is it time to reconsider your free admission policy? The interplay between admissions and membership revenue can be complex.
Learn to mine your database for prospective donors and to create systems that increase staff efficiency and measure your Garden’s return on investment in your philanthropy programs.
More and more, public gardens are looking to increased programming as a way of achieving their mission.
Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program.