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Featured Resource

Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Thoughtful Digital Tools

In March 2020, museums and cultural organizations across the world closed their doors due to Coronavirus. Now, almost half a year later, many institutions are in the early phases of reopening.
In order to initiate a successful reopening, digital...

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2/19/21
Lunch and Learn! Artists Activate: Environmental Connection, Conservation, & Community

This session highlights the unique roles artists and art play in creatively inspiring, engaging, and empowering the public to care about nature, and take action to address today's critical ecological issues. Elayna Toby Singer shares strategies from...

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12/2/20
Behind The Scenes: 2020 Annual Conference

Pivoting from in-person to virtual events is never easy, especially when a pandemic is the root cause of the shift. In an effort to share tips, tricks, and insights from the American Public Gardens Associations' shift from an in-person to virtual event...

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10/12/20
The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century

The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic
gardens, children’s museums, cultural museums,...

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7/27/20
IMP360: Interpretive Master Planning from Every Angle

As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever. Participants will hear from five professionals at...

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7/9/19
Get on the Path Toward Understanding Your Audiences and Impact

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact. We can describe our visitors superficially, but how do...

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7/9/19
A Contemporary View Toward Making Public Gardens Racially Diverse and Equitable

The staff and visitors of many public gardens are less diverse than the communities they serve. Events, policies, and Carl Linnaeus’s categorization of humans have created long-standing barriers. Eve Rickenbaker, PhD student at the University of...

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6/28/19
The Wilbur D. May Arboretum and Botanical Garden Interpretive Plan

This comprehensive master interpretive plan has been prepared specifically for the Wilbur D. May
Arboretum located in Reno, Nevada. The Arboretum is owned and operated by Washoe County and continues to receive funding from the May Foundation as...

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6/11/19
Connecting People to Nature: From Caring to Conservation and More

Hear from three experts exploring research, strategies, and benefits of connecting people to nature: Louise Chawla, University of Colorado; Lauren Watkins, Impact by Design; and Sheila Williams-Ridge, University of Minnesota. 

NAAEE featured...

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5/20/19
Setting up your MYGARDEN Campaign

Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.

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2/22/19
Making Bigger Pictures: Connecting Collections with Contemporary Culture

As cultural attitudes and mindsets shift ever more rapidly, how do botanical gardens stay relevant? Our collections, from living plants to herbarium specimens, represent an intrinsic part of botanical garden DNA. However, these collections are not...

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6/21/18
Program Mixology: The recipe for combining alcohol and education

Providing alcohol can be a big draw for development events, but did you know it can also increase your audience base as well as attendance numbers for mission-based education programs? This session will help you determine whether alcohol should be the...

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6/21/18
Visitor Motivations: How They Can Help Plan Experiences & Measure Success

With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide. Denver Botanic Garden, Newfields,...

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6/19/18
Healing Hearts and Minds through Strolls for Well-Being

Searching for a new way to demonstrate your public garden is “more than just a pretty place?” Attend and learn to harness your garden’s power to improve lives. Public gardens can be a source of reflection and...

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9/24/16
Building a Charismatic Brand

This session isn’t just for marketers. It is for all who believe a brand manifests itself in every expression—whether you offer a class to a niche audience, create a new garden space, help a guest buy a ticket...

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9/24/16