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Featured Resource

Recharging our Batteries Mindfully

“Oh, you work in a botanic garden? How peaceful is that?” If you had a dollar for every time you fielded that question, you probably wouldn’t need to raise your membership prices next year, right?

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3/4/19
“Dig, Seed, Water, Grow:” Story-Selling the Gardening Experience

Learn how to create stories that evoke emotion and convey the magic of the garden experience to enhance your membership and inspire your donors.

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3/4/19
What to Do Without Admissions?

What can you do to incentivize membership if your garden doesn’t charge admission? Or is it time to reconsider your free admission policy? The interplay between admissions and membership revenue can be complex.

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3/4/19
Mining for Gold: Prospecting & Managing Your ROI

Learn to mine your database for prospective donors and to create systems that increase staff efficiency and measure your Garden’s return on investment in your philanthropy programs.

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3/4/19
Unlocking the Potential of Programming to Advance Membership & Fundraising

More and more, public gardens are looking to increased programming as a way of achieving their mission.

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3/4/19
Managing Up to Success Creating Realistic Membership Plans, Goals and Expectations

Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program.

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3/4/19
Creating a Family Program Series that Cultivates Learning and Long-term Members

When done thoughtfully, family programs can be a great way to expand your audience and visitorship, as well as increase Family Memberships and revenue.

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6/22/18
Beyond the Children's Garden Gate: Five Creative Ideas for Young Families

After opening the Lena Meijer Children's Garden in 2004, Frederik Meijer Gardens & Sculpture Park saw a 25% increase in membership and observed that more young families were visiting Meijer Gardens than ever before.

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6/19/18
Donor Experience Study: A deep dive into donor experience and expectations

The ways in which donors interact with organizations are ever changing, as new giving and engagement opportunities are introduced using evolving technologies. With that, donors are expecting more and more of the nonprofits they support. This reserach so

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4/24/18

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