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Philanthropy is a team effort!
“Oh, you work in a botanic garden? How peaceful is that?” If you had a dollar for every time you fielded that question, you probably wouldn’t need to raise your membership prices next year, right?
Learn how to create stories that evoke emotion and convey the magic of the garden experience to enhance your membership and inspire your donors.
What can you do to incentivize membership if your garden doesn’t charge admission? Or is it time to reconsider your free admission policy? The interplay between admissions and membership revenue can be complex.
Learn to mine your database for prospective donors and to create systems that increase staff efficiency and measure your Garden’s return on investment in your philanthropy programs.
More and more, public gardens are looking to increased programming as a way of achieving their mission.
Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program.
When done thoughtfully, family programs can be a great way to expand your audience and visitorship, as well as increase Family Memberships and revenue.
After opening the Lena Meijer Children's Garden in 2004, Frederik Meijer Gardens & Sculpture Park saw a 25% increase in membership and observed that more young families were visiting Meijer Gardens than ever before.
The ways in which donors interact with organizations are ever changing, as new giving and engagement opportunities are introduced using evolving technologies. With that, donors are expecting more and more of the nonprofits they support. This reserach so