To what extent will guests return when cultural organizations reopen? These four factors will help inform your own organization’s near-term volume of visitation.

The Association's Marketing & Communications Community focuses on re-opening experiences. Features two very different reopening experiences from the Huntington Botanical Garden and Minnesota Landscape Arboretum and discussions moderated by Vice-...

The Association's Marketing & Communications Community focuses on re-opening guidelines. With Pam Allenstein of the Association presenting Version 1 of Association Re-Opening Guidelines; a presentation from Acme Ticketing on timed ticketing...

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science. This guidance is based on the best available information as of publication and is not...

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of...

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of...

DEFENSIVE DRIVING
Defensive driving practices apply to all driving situations. In addition to normal work
related travel on public roads, Garden employees drive a wide variety of equipment; from
scooters to golf...

Distracted driving is a leading cause of the increasing number of auto accidents and the severity of resulting injury and damages. Understanding how to avoid distraction and implementing best driving practices to keep our employees, volunteers and...

Read this issue of Public Garden here.

Additional Content: Vol. 35, No. 1
 
Learning in the Garden
...

This Plan is intended to outline plans for preparing for emergencies and for immediate response and short-term recovery efforts in an emergency. In addition, it contains plans for the security of the Arboretum's living and non-living collections and...

Debut webinar from the Guest Services Community. Amanda Russell of Coastal Maine Botanical Gardens presents on best practices in guest services.

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact. We can describe our visitors superficially, but how do...

Public gardens contain fundamental ingredients necessary to be sites of healing and growth. For several years, The University of Tennessee Gardens in Knoxville, Tennessee, has been the site of Therapeutic Horticulture programs with great success for...

How can we captivate audiences through the bounty of our gardens? Food crops are one of the most approachable plant-related topics and can be a gateway to broader plant conservation discussions. Yet, how can we use these food crops and tell their...

With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide. Denver Botanic Garden, Newfields,...

What are the best questions to ask in an interview to tease out the strengths you are seeking? How do you keep your Visitor Services team motivated, energized, and positive 100% of the time? How do you manage effective teams that will remain in service...

Public gardens are more than simply a collection of plants, displayed for public enjoyment. Public gardens should consider themselves part of the wider cultural sector and must be cognizant of their societal role in the 21st century. When planning...

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn...

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension...

This session isn’t just for marketers. It is for all who believe a brand manifests itself in every expression—whether you offer a class to a niche audience, create a new garden space, help a guest buy a ticket...