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Featured Resource

Guest Services Community Webinar

Debut webinar from the Guest Services Community. Amanda Russell of Coastal Maine Botanical Gardens presents on best practices in guest services.

Resource
10/25/19
Get on the Path Toward Understanding Your Audiences and Impact

Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact. We can describe our visitors superficially, but how do...

Resource
7/9/19
Setting up your MYGARDEN Campaign

Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.

Resource
2/22/19
Finding Voice Through Plants: Success and Opportunities in Therapeutic Horticulture Programs at UT Garden

Public gardens contain fundamental ingredients necessary to be sites of healing and growth. For several years, The University of Tennessee Gardens in Knoxville, Tennessee, has been the site of Therapeutic Horticulture programs with great success for...

Resource
6/21/18
Landscape to Harvest: Creative, Innovative and Engaging Uses of Your Garden's Bounty

How can we captivate audiences through the bounty of our gardens? Food crops are one of the most approachable plant-related topics and can be a gateway to broader plant conservation discussions. Yet, how can we use these food crops and tell their...

Resource
6/19/18
Visitor Motivations: How They Can Help Plan Experiences & Measure Success

With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide. Denver Botanic Garden, Newfields,...

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6/19/18
With Healing in Mind: How Public Gardens at Colleges and Universities Can Promote Student Mental Health

At American colleges and universities today, one in two students feels more than average stress, while one in three suffers from a mental illness. Clearly, the mental well-being of students on these campuses is a cause of great concern. With...

Resource
12/4/17
BHS The Keys to Interviewing, Hiring, Managing, and Maintaining a Superior Visitor Services Team

What are the best questions to ask in an interview to tease out the strengths you are seeking? How do you keep your Visitor Services team motivated, energized, and positive 100% of the time? How do you manage effective teams that will remain in service...

Resource
7/9/17
Beyond Beauty and Botanics: Crafting the Visitor Experience for the “Living Museum”

Public gardens are more than simply a collection of plants, displayed for public enjoyment. Public gardens should consider themselves part of the wider cultural sector and must be cognizant of their societal role in the 21st century. When planning...

Resource
7/9/17
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn...

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2/27/17
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension...

Resource
9/24/16
Building a Charismatic Brand

This session isn’t just for marketers. It is for all who believe a brand manifests itself in every expression—whether you offer a class to a niche audience, create a new garden space, help a guest buy a ticket...

Resource
9/24/16
Public Garden Article: The Buehler Enabling Garden: Gardening for People of All Abilities

The Chicago Botanic Garden always has been committed to the concept of welcoming all visitors--regardless of their abilities--to fully participate in and enjoy its grounds and range of programs. This past summer, 22 years after launching its...

Resource
11/5/15
Public Garden Article: Circulation Design to Enhance the Visitor Experience

One key management objective common to virtually all public gardens, as well as to all other
leisure venues that are intended to attract and entertain visitors, is to make the visitors’ experiences as comfortable and enjoyable as possible within...

Resource
11/5/15

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