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Ask An Expert: Chief Diversity Officers

Over the next ten years, the public garden industry is projected to face a shortage of leaders due to retirements. The Emerging Professionals Community of the Association presents "Ask an Expert”. 

Join us in exploring a new trend in the field:...

Resource
11/4/21
Marketing and Communications Town Hall: New Year, Same Pandemic

New Year, Same Pandemic: Fatigue and Flexibility

Join the MarComm Community to share how we’re all coping with pandemic fatigue, marketing events and programs with plans A, B, and C, and reinforcing the importance of our missions. We will also...

Resource
1/25/21
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success. Learn...

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2/27/17
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension...

Resource
9/24/16
Building a Charismatic Brand

This session isn’t just for marketers. It is for all who believe a brand manifests itself in every expression—whether you offer a class to a niche audience, create a new garden space, help a guest buy a ticket...

Resource
9/24/16