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Grow Your Technology Practices: Give Your Patrons and Members a World Class Guest Experience

You work tirelessly to maintain your beautiful gardens and give your visitors a magical experience when they come to wander through the blooms. It is important to treat your members and visitors with the same level of care and cultivate strong...

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9/13/22
Summer 2022 Heat Exposure: Managing Safety & Risk Factors

As of June 16, 2022 the NOAA Climate Prediction Center indicates seasonal outlook for July, August and September favors above normal seasonal mean temperatures across the majority of the US. New England and portions of the Midwest have the highest...

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7/18/22
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April Lunch & Learn: Attracting and Retaining Guest Services Staff

Join us for this lunch and learn to review a survey taken by 72 guest services personnel that asked them what attracted them to their jobs, why they are still on the job once they accepted the job offer, and what would keep them on staff in the future...

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3/14/22
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Ask An Expert: Chief Diversity Officers

Over the next ten years, the public garden industry is projected to face a shortage of leaders due to retirements. The Emerging Professionals Community of the Association presents "Ask an Expert”. 

Join us in exploring a new trend in the field:...

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11/4/21
LGBTQ Inclusion in Public Gardens: A Toolkit

Public gardens increasingly recognize the importance of diversity and inclusion in their work. This toolkit provides concrete ways to address LGBTQ inclusion in gardens. It explains the importance of LGBTQ inclusion, including the challenges LGBTQ...

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9/20/21
How to Launch & Succeed with Digital Membership Cards

There’s a common misconception that launching digital membership cards is a lengthy, complicated process. It doesn’t have to be! This guide from Cuseum will show you how launching digital membership cards will make your job easier, not harder. 

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4/23/21
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Timed Ticketing Post-COVID

More than a year has passed since many of our gardens were forced to rethink day to day operations to meet government guidelines, protect our employees, and help prevent the spread of COVID-19. One of the tools that many of us quickly adopted was a...

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4/8/21
Marketing and Communications Town Hall: New Year, Same Pandemic

New Year, Same Pandemic: Fatigue and Flexibility

Join the MarComm Community to share how we’re all coping with pandemic fatigue, marketing events and programs with plans A, B, and C, and reinforcing the importance of our missions. We will also...

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1/25/21
Botanical Gardens in a Time of Crisis: Targeted Results from a National Study of Attenders and the Public

Soon after coronavirus started spreading in the United States, Slover Linett and LaPlaca Cohen collaborated to launch a large-scale audience research study to help inform decision making in arts and culture organizations, including public gardens. The...

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10/7/20
TIPS Annual Community Meeting

TIPS Annual Meeting hosted by Community Vice-Chair Carissa Dougherty, Head of Knowledge Management at The Morton Arboretum.

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7/31/20
The Ultimate Guide to Surviving and Thriving as a Cultural Organization in the 21st Century

The role, demands, and expectations for those arts and cultural organizations in the museum
community – which includes a vast and diverse mix of aquariums, arboreta, art museums, botanic
gardens, children’s museums, cultural museums,...

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7/27/20
Membership Marketing, Audience Shifts & Community Engagement after Coronavirus

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges....

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6/10/20
Virtual Memberships: Creating Digital Benefits & Virtual Access for Members

During the past several months of coronavirus closures, many museums and cultural organizations have pioneered new digital content to keep their members and visitors engaged during these unprecedented closures. Many members have responded so positively...

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6/10/20
Diversity and Community Support in Membership and Visitor Services

Across the nation, we are deeply shaken and distressed by the death of George Floyd and the widespread injustice towards the Black community. In light of current events and the national reckoning with deeply-rooted systemic racism in our country, it is...

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6/10/20
ACME-Calculating Capacity

Below are some tips and things to consider when determining the ideal capacity for your new timed-entry program.

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6/5/20
If You Reopen, Will They Come? Four Factors Driving Attendance (DATA)

To what extent will guests return when cultural organizations reopen? These four factors will help inform your own organization’s near-term volume of visitation.

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6/1/20
Focus on Re-Opening Part II: Marketing & Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening experiences. Features two very different reopening experiences from the Huntington Botanical Garden and Minnesota Landscape Arboretum and discussions moderated by Vice-...

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5/20/20
Focus on Re-Opening: Marketing and Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening guidelines. With Pam Allenstein of the Association presenting Version 1 of Association Re-Opening Guidelines; a presentation from Acme Ticketing on timed ticketing...

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5/6/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science. This guidance is based on the best available information as of publication and is not...

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4/29/20
COVID-19 Update v.5 March 28

This document provides a few key updates, resources, and suggestions for our Garden Staff in facing the many impacts of the COVID-19 pandemic. They are not meant to be binding. Considering the diverse membership we have – all, some, or very little of...

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3/29/20

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