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Featured Resource

Membership Marketing, Audience Shifts & Community Engagement after Coronavirus

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges.

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6/10/20
If You Reopen, Will They Come? Four Factors Driving Attendance (DATA)

To what extent will guests return when cultural organizations reopen? These four factors will help inform your own organization’s near-term volume of visitation.

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6/1/20
Focus on Re-Opening: Marketing and Communications Community Town Hall

The Association's Marketing & Communications Community focuses on re-opening guidelines.

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5/6/20
AAM Preparing and Considering to Re-Open Resources

The American Alliance of Museums recommends that museums build flexible plans for reopening that are regularly reviewed and refined based on the latest science.

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4/29/20
BHS: Safety Matters – Defensive Driving Techniques

DEFENSIVE DRIVING
Defensive driving practices apply to all driving situations. In addition to normal work
related travel on public roads, Garden employees drive a wide variety of equipment; from

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3/10/20
Setting up your MYGARDEN Campaign

Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.

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2/22/19
Public Engagement: From First-Time Visitor to Major Donor

While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving a public garden’s mission, growth and success.

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2/27/17
Develop, Launch, & Sell Private Label Products in the Public Garden World

Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension o

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9/24/16
Building a Charismatic Brand

This session isn’t just for marketers.

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9/24/16