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Your gift shop has the potential to be more than a retail space that sells magnets, pens, and hats with your institution’s logo. Private label products in your gift shop can be a fiscally beneficial extension o
Gardens are one of the fastest growing sectors of cultural attractions around with the world, and gardens as tourist destinations are becoming more prominent as targeted markets by tourism groups.
Collective and regional tourism marketing efforts can create tangible results for each individual public garden.
This presentation gives both a personal and research-driven look at the Millennial Generation and proposes Millennial communication strategies.
Discover how hosting exhibits has successfully transformed and freshened programming at three different gardens.
User Trends & Marketing Opportunities with Google
Organized by: The Association's Marketing & Communications Professional Section
Presenter: Katie Dombrowski, Account Executive, Google
A survey was distributed to American Public Gardens Association members who attended the American Public Gardens Association Marketing and Communications Section luncheon at the 2013 conference, using a list generated at that meeting.
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing.