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Ethan Angelica, Director of Creative & Consulting, at Museum Hack discusses strategies for strengthening public engagement at cultural institutions.
If you’re thinking about starting a monthly giving program, this free instant-access webinar video is for you!
Presented at the 2018 Small Gardens Symposium by Shane Smith, this presentation looks at low-cost solutions to common public relations and marketing needs.
Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.
This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups.
This guide features research-proven practices for successful climate communication and can play a vital role in every community leader’s tool kit.
Audience demographics influence many aspects of public garden operations and can be segmented in numerous ways to address a variety of goals.
Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy.
Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment.
Understanding audiences through insight—whether it’s visitor research, brand assessment, or donor soundings—is key to driving change and action within an organization.