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More than Just Clicks... How Google Ad Grants Can Support your Mission

Presenters: Michelle Hurtado, Head of Ad Grants, Google; Sean Kerr, COO and Co-Founder, Cause Inspired Media; Gabe Cohen, Senior Director of Marketing and Communications, GuideStar

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9/26/18
What Are User Journeys, What Is User Mapping And Why Should I Care?

The webinar titled "What Are User Journeys, What Is User Mapping And Why Should I Care?" featured Chad Hester, Senior Solutions Architect here at Unleashed Technologies 

About the webinar:

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7/2/18
Goodness, Gracious, Great Graphic Design: How Visual Communications Benefit Your Garden

Graphic design is the process of visual communication and problem-solving using a combination of typography, photography, and illustration.

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6/25/18
CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how?

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6/20/18
Print: Not Quite Dead

We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing.

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6/19/18
How to Utilize Your Plant Collections for Powerful Marketing and Engagement

BackOffice Thinking presented at the 2018 annual conference on effective ways for gardens to further engage visitors on their website and intergrate what is happening on the ground with what users can find online. 

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6/15/18
Stuck in Silos- Breaking Barrier through Engagement

Ethan Angelica, Director of Creative & Consulting, at Museum Hack discusses strategies for strengthening public engagement at cultural institutions. 

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3/28/18
The 7 Fundamentals of a Monthly Giving Program (Instant-Access Webinar Video)

If you’re thinking about starting a monthly giving program, this free instant-access webinar video is for you!

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1/24/18
Marketing & Public Relations, Doing More With Less

Presented at the 2018 Small Gardens Symposium by Shane Smith, this presentation looks at low-cost solutions to common public relations and marketing needs.

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1/18/18
Email Event Promotion Metrics

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events.

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11/17/17

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