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Featured Resource

IMP360: Interpretive Master Planning from Every Angle

As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.

Resource
7/9/19
Smithsonian Gardens Exhibition Series 2019-2020: Interpretive Master Plan

Smithsonian Gardens launched their interpretive master plan, recurring exhibition series and, in particular, their inaugural exhibition, Habitat (2019–2020). These initiatives are collaborative efforts involving the entire Smithsonian Gardens staff.

Resource
9/13/18
Using Data to Develop a New Membership Program

The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016.

Resource
2/27/17