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As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.
Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.
The staff and visitors of many public gardens are less diverse than the communities they serve. Events, policies, and Carl Linnaeus’s categorization of humans have created long-standing barriers.
This comprehensive master interpretive plan has been prepared specifically for the Wilbur D. May
Hear from three experts exploring research, strategies, and benefits of connecting people to nature: Louise Chawla, University of Colorado; Lauren Watkins, Impact by Design; and Sheila Williams-Ridge, University of Minnesota.
Association Director of External Relations Joan Thomas leads a webinar showing how to set up and use the MobileCause platform for MYGARDEN - a fundraising tool the Association offers for National Public Gardens Week.
As cultural attitudes and mindsets shift ever more rapidly, how do botanical gardens stay relevant? Our collections, from living plants to herbarium specimens, represent an intrinsic part of botanical garden DNA.
Providing alcohol can be a big draw for development events, but did you know it can also increase your audience base as well as attendance numbers for mission-based education programs?
With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.
Searching for a new way to demonstrate your public garden is “more than just a pretty place?” Attend and learn to harness your garden’s power to improve lives.