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Opening a new or renovated garden/garden space doesn't end with construction and plants! That's when the communications and marketing teams gear up to prepare the space for visitors and then work to get the word out.
Public Gardens are positioned to not only support the protection of plants but lessons about how they intersect with thriving communities as well.
As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever.
Millennials represent one quarter of the nation’s population, but many gardens struggle to create offerings that this demographic finds valuable, leading to few engagement opportunities for millennials and millennial-minded people in public gardens.
Green spaces (zoos, city parks, and urban farms) and cultural institutions are capturing our gap audiences—racial minorities, youth and young adults, and people of lower socioeconomic status.
Art sparks new dialogues and can simultaneously represent the past, present, and future, fostering connections and understanding across cultures.
Despite the resonant theme of plant biodiversity inherent in the public garden sector, institutions grapple with a staggering lack of human biodiversity in their staffs, member base, donors, and audiences.
Many gardens collect basic information on their visitors as they walk through the gate, however traditional demographics only scratch the surface when trying to understand our audiences and impact.
Citizen science offers the opportunity to actively involve a variety of audiences both on site and in communities with our collections, our research, and our conservation activities, increasing scientific and environmental literacy as well as awareness
How do you invite Latinx visitors to your programs? Do these Spanish-speaking community members feel welcome in your space? We explore community partnerships and recommended approaches to maximize success.